Legal marketing
Law firm marketing, run like a system.
Custom attorney websites, legal SEO, and ad management built around the way a legal buyer actually searches and decides. Reported on metrics that matter to a firm: cost per acquisition and conversion rate, not impressions.
What we run
Four parts. One team responsible for all of them.
The usual arrangement is a web developer, an SEO contractor, an ad agency and a photographer who have never spoken to each other. The handoffs are where the budget goes.
Attorney websites
Conversion engines, not brochures. Built accessible and search ready, and wired into the CRM or case management system you already run, including HubSpot, Clio and CasePeer.
Legal SEO and content
Local SEO, technical health, authoritative practice area guides and a monthly publishing cadence that builds real authority instead of thin pages.
Legal ad management
Google, Bing, Meta and Local Service Ads, with call tracking and A/B testing on the landing pages, not just the ads.
Photography and video
Headshots, office tours and testimonial video shot by professionals. The trust signals a legal buyer looks for before they call.
Practice areas
Different practice, different buyer.
What converts a personal injury lead does not convert a family law client. Each of these gets its own positioning, its own keywords and its own creative.
Personal injury
A speed driven market where the first firm to answer usually signs the case.
See the approach
Criminal defense
Urgent, after hours searches where trust has to be established in seconds.
See the approach
Family law
Sensitive, considered decisions where tone matters as much as ranking.
See the approach
OptiVis®
Still not sure we are the right marketing team for your firm?
Let ChatGPT, Claude or Perplexity do the thinking for you. Click a button and see what your assistant says about working with us.
Also from OptiVis
The intake problem is a separate problem.
Marketing gets the lead to your door. What happens in the next sixty seconds decides whether you sign the case.
The engineering side of OptiVis builds AI intake systems that respond in under a minute, qualify the lead, book the consult and push the file into your case management system. That work, the research behind it and the revenue leakage calculator all live on optivis.dev.
Not sure which you need?
If your phone rings and nothing comes of it, that is an intake problem. If your phone does not ring, that is a marketing problem. A 15 minute call tells us which one you have.
Book a 15-min callGrow the firm without managing four vendors.
15 minutes. No pitch. We will tell you straight if it is a fit.