Law firm marketing, run like a system.
Custom attorney websites, legal SEO, and ad management built around the way a legal buyer actually searches and decides. Reported on the metrics that matter to a firm: cost per acquisition and conversion rate, not impressions.
Four parts. One team responsible for all of them.
The usual arrangement is a web developer, an SEO contractor, an ad agency and a photographer who have never spoken to each other. The handoffs are where the budget goes.
Attorney websites
Built to turn a visit into a booked consult, not a digital business card. Accessible, search ready, and wired into the CRM or case management system you already run, including HubSpot, Clio and CasePeer.
Legal SEO and content
Local SEO, technical health, authoritative practice area guides and a monthly publishing cadence that builds real authority instead of thin pages.
Legal ad management
Google, Bing, Meta and Local Service Ads, with call tracking and A/B testing on the landing pages, not just the ads.
Photography and video
Headshots, office tours and testimonial video, produced on location with our partner studio in Houston. The trust signals a legal buyer looks for before they call.
Real people. Real office. No stock.
A legal buyer is choosing a person as much as a practice. Photography and video for law firms is produced with Studio 1441, Daniel Afcha and his team, a Houston production company that works only with attorneys. The attorney, the office and the work, so the site and the ads show the firm a client will actually walk into.
Photography on this page by Studio 1441, Daniel Afcha and his team, our Houston production partner for legal video and photography.
Different practice, different buyer.
What converts a personal injury lead does not convert a family law client. Each of these gets its own positioning, its own keywords and its own creative.
Personal injury
A speed driven market where the first firm to answer usually signs the case.
See the approach 02Criminal defense
Urgent, after hours searches where trust has to be established in seconds.
See the approach 03Family law
Sensitive, considered decisions where tone matters as much as ranking.
See the approachThe intake problem is a separate problem.
Marketing gets the lead to your door. What happens in the next sixty seconds decides whether you sign the case.
The engineering side of OptiVis builds AI intake systems that respond in under a minute, qualify the lead, book the consult and push the file into your case management system. That work and the research behind it live on optivis.dev.
Not sure which you need?
If your phone rings and nothing comes of it, that is an intake problem. If your phone does not ring, that is a marketing problem. A 15-minute call tells us which one you have.
Is the advertised AI intake system already a proven general service?
OptiVis Marketing provides law firm websites, SEO, advertising and content. AI intake is a separate engineering and product offering. OptiVis AI Labs identifies PI ENGINE as a pilot with one firm, rather than a generally proven service. Its proposed response and handoff workflow should not be presented as a guaranteed increase in signed cases.
Source: OptiVis AI Labs: PI ENGINE
Facts reviewed October 6, 2026.
Grow the firm without managing four vendors.
15 minutes. No pitch. We will tell you straight if it is a fit.